Director of Creative Development and Community Engagement

This position is responsible for developing, organizing, communicating and implementing the District’s marketing action plans, public relations campaigns, print publications and image enhancements. The Creative Development and Community Engagement Department is comprised of three full-time and one intern staff. The individual is responsible for the implementation of the District’s sponsorship and advertising programs. The Creative Development and Community Engagement Department provides a variety of strategic and integrated marketing and communications programs that promote/support each area: recreation, parks, administration, Hall Quarry Beach and the Batavia Depot Museum.  

Essential Functions: 

Responsible for planning, developing, and launching comprehensive marketing plans for programming and special events to support the District's departments and facilities.

Develop and implement market research objectives via focus groups, needs analyses, attitude surveys and other methods to determine community needs and desires.

Establish, implement and monitor strategic positioning, branding and marketing strategies for the District. Webmaster for the District which includes overseeing the technical aspects of the District website and Windmill City Festival website, such as construction and maintenance and also managing website content.

Overall responsibility for two full-time and one intern which includes the hiring, training, coaching, evaluating and discipline of employees.

Designated Spokesperson

Assist with recruitment and disseminate information for vendor/exhibitor opportunities for special events across the District.

Represent the District on the Board of one community organization.

Serve as staff liaison to the Batavia Parks Foundation, which includes attending Foundation meetings and events as well as assisting with marketing needs.

Co-chairman of the District's Customer Service Committee. 

Assist with coordination of special recognition events and activities for both staff and volunteers.  Source and recruit volunteers through various techniques, disseminate information about upcoming opportunities and events while keeping detailed records of volunteers' contact information and interests.

Generate sponsorships and bartering opportunities for the District.

Develop and execute sponsorship proposals and letters of agreement.

Keep an accurate inventory of sponsorship agreements and fulfillment.

Develop a database of sales leads and maintain positive working relationships with current and prospective sponsors.

Measure return on investment of advertising and sponsorship initiatives.

Prepare, submit and oversee an annual budget for Creative Development and Community Engagement Department.

Oversee and incorporate social media development such as Facebook, Twitter, Instagram, LinkedIn and YouTube/online videos to increase online visibility.

Plan and execute dedications, anniversaries and grand openings.

Produce content and ROI strategies for the District website by implementing tracking mechanisms to measure visibility and effectiveness.

Write, edit, proofread and disseminate news releases, feature stories and bylined articles for media, publications, Fun Guide, surveys, newsletters, annual reports, direct mail pieces, promotional collateral, and on hold messaging.

Responsible for all advertising placement and promotions.

Write copy and coordinate the design of direct mail campaigns, creative print ads, and persuasive promotions.

Perform all jobs and tasks within guidelines and rules of District’s safety program. Adhere to the District's CORE VALUES.